Brand Ambassador Malts Representative

3 days ago

London, Greater London, United Kingdom Beam Suntory Full time
About the Role

We are seeking a highly skilled and experienced Brand Ambassador to represent our portfolio of exceptional malt spirits brands, including Bowmore, Laphroaig, and Auchentoshan, across the UK with a focus on London.

Key Responsibilities
  • Represent and champion the malt brand portfolio, educating and engaging various audience types.
  • Develop and execute innovative advocacy plans for the malt brand portfolio.
  • Lead brand messaging and drive confidence, consistency, and credibility through best-in-class brand education tools, assets, and experiences.
  • Support the brand team in developing tools and assets, social media content, and agency engagement.
  • Collaborate with marketing and commercial teams to identify and develop brand-building initiatives aligned with brand priorities in the UK market.
  • Host brand home/visitor centre visits for VIP guests.
Requirements
  • Previous brand ambassador experience in spirits, preferably in the Scotch malts category.
  • Experience in planning and coordinating events.
Key Skills and Behaviours
  • Detail-oriented with excellent executional standards.
  • Ability to manage and delegate across multiple functions and teams to deliver exceptional results.
  • World-class storytelling skills, communicating with gravitas and passion to engage and inspire others.
  • Ability to create and execute impactful, influential, and compelling brand experiences.
  • Ability to build a strong community with our network of brand ambassadors across the UK and with key sales teams.
  • Up-to-date knowledge of industry trends and competitor activity.
  • Digital native with competence across social media, secondary markets, and new platforms.

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