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Marketing Coordinator

2 months ago

London, Greater London, United Kingdom Broadwick Full time
About Broadwick

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of venues, spaces, events and experiences.

We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester, Drumsheds London, Exhibition London and Magazine London.

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

Our Team

The Broadwick Live Marketing team leads best-in-class marketing campaigns to audiences across our portfolio of music venues such as Drumsheds London, Printworks London and Field Day Festival.

We work collaboratively with the inhouse creative & programming teams and our partners to build and deliver multi-channel campaigns to drive ticket sales and brand awareness through innovation and creativity.

We're a passionate and dedicated team with strong values and vision for the future of events and culture spaces.

Job Summary

We're looking for a Marketing Assistant to support the Broadwick Marketing team in project planning and successful delivery of marketing campaigns, working closely with the rest of the Marketing team, Creative team, Venue teams and the wider group to help put together a best in class programme of strategic and tactical activity which answers all marketing objectives.

You'll help to drive and increase ticket sales, brand awareness and positive association, and help to coordinate marketing activities with various internal and external departments such as design, business development, sales, design, PR, operations, talent and senior management.

Key Responsibilities
  • Deliver all phases of our marketing communications plan.
  • Produce regular sales and marketing reports to monitor progress.
  • Write blogs and copy for marketing material.
  • Oversee our email databases, creating and deploying emails.
  • Work to budgets provided.
  • Respond to customer queries.
  • Evaluate marketing campaigns' success and feedback results to marketing managers.
  • Undertake continuous analysis of competitive environment and consumer trends.
  • Meet marketing objectives and best practices.
  • Help identify content marketing opportunities.
  • Work with PR, Videographers and Photographers on site at the venues and events.
  • Artwork briefing for digital and physical content.
  • Campaign coordination including assisting the marketing team to deliver marketing plans for all launches during the campaign.
  • Coordinate the sharing of assets with external parties, including talent representatives.
  • Advertising including assisting with bookings and budgets.
  • Assist with booking print and outdoor advertising.
  • Assist with paid social media and other digital advertising such as programmatic and visual display, alongside the agency.
  • Social Media and Community Management including curating social media plans and content across all platforms.
  • Curate socially savvy and shareable content across photos, video and more.
  • Publish and schedule content across platforms.
  • Produce reports and stats on social media activity.
  • Manage customer communications and inboxes.
  • Content Management including writing copy for external output, promotion and the website
  • Curate socially savvy and shareable content across photo, video and more.
  • Print advertising content and liaise with any agencies or workloads involving creating content.
  • Monitor web performance.
  • Work with the team to produce content for the website.
  • Update and make website amends and maintain performance.
Requirements
  • Good organisational skills and attention to detail.
  • Understanding of social media platforms including Instagram.
  • Strong relationship building skills.
  • Ability to work holistically across channels and venues while ensuring priorities are being managed correctly.
  • Ability to juggle multiple demands and high priority tasks simultaneously.
  • Extremely confident using Microsoft Office.
  • Creative mindset.
  • Love of music and live events.
  • Likeable, dedicated, with a thirst for getting stuck in.
  • Excellent written English and be numerate.
  • Drive to learn new skills.
  • Intellectually curious with an analytical and process-oriented mind-set.
  • Excellent communication and presentation skills.
Nice to Haves
  • Experience using Mailchimp (or other CRM platforms).
  • Experience using website content management systems.