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Brand Director

2 months ago

Glasgow, Glasgow City, United Kingdom C&C Group plc Full time

About the Role

In this senior leadership position, you will be responsible for driving the strategic agenda for the Tennent's brand, developing and implementing commercial plans to achieve business objectives.

You will lead the Tennent's portfolio, providing clear direction and guidance to ensure optimal resource allocation and effective marketing mix strategies.

Your key responsibilities will include:

  • Developing and executing strategic plans for the Tennent's beer products across the Group
  • Leading commercial brand planning with annual and multi-year outcomes for Tennent's
  • Sole strategic responsibility for the Tennent's beer portfolio
  • Resource deployment across markets and marketing channels to support brand growth and development
  • Closing liaison with Group colleagues and distribution partners to ensure commercial awareness and market insights
  • Proactively seeking buy-in from key stakeholders within the wider Group strategy
  • Targeting key markets to achieve strategic gains and brand growth
  • Leading innovation ideation, strategies, and projects to strengthen brand and commercial equity
  • Ensuring strategy delivers financial return meeting or exceeding targets set by C&C business leaders

About You

To be successful in this role, you will require:

  • Degree in a relevant marketing discipline or equivalent experience
  • Demonstrable experience and proficiency in people leadership, coaching, and development
  • Experience in commercial brand management and ownership of brand P&L
  • Ability to manage multiple projects with a demonstrated ability to prioritize efforts based on ROI to the business
  • Proven record of accomplishment in developing cross-channel marketing plans meeting or exceeding business objectives
  • Excellent interpersonal skills with the ability to provide clear and concise direction and feedback to stakeholders

About Us

C&C Group plc is a leading beverage company operating through the Matthew Clark, Bibendum, Tennent's, and Bulmers Ireland brands. We have a market-leading range, scale, and reach, with an intimate understanding of the markets we serve.

We grow, brew, manufacture, market, and deliver some of the world's favorite drinks, including Bulmers, the leading Irish cider brand; Tennent's, the leading Scottish beer brand; Magners, the premium international cider brand; and a range of fast-growing, premium, and craft ciders and beers.

We are committed to championing and embedding sustainability in everything we do, delivering joy to customers while respecting, supporting, and developing our people to be their best. We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job, and we encourage people from all backgrounds to apply.