Marketing Automation Strategist

2 days ago


Cardiff, Cardiff, United Kingdom Alcumus Full time
About the Role

We are seeking a highly skilled Marketing Automation Strategist to join our team at Alcumus. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing automation strategy that drives business growth and improves customer engagement.

Key Responsibilities
  • Develop and execute a marketing automation roadmap that aligns with our business objectives
  • Collaborate with cross-functional teams to identify automation opportunities and implement process improvements
  • Design and develop scalable reporting mechanisms to measure marketing performance
  • Own and maintain the integrity of our marketing automation platform
  • Develop and implement data-driven marketing strategies to drive customer engagement and conversion
  • Partner with sales and customer operations teams to enhance lead management and upsell/x-sell processes
  • Gather business requirements and collaborate with stakeholders to deliver global solutions
Requirements
  • Technical expertise in marketing technology (MarTech) landscape
  • Experience in translating complex information into clear and approachable formats
  • Data-driven and organized with a focus on process efficiency and problem-solving
  • Experience using data and metrics to measure impact and determine improvements
  • Ability to work at both strategic and tactical levels to champion bold and innovative automation and reporting
What We Offer

As a Marketing Automation Strategist at Alcumus, you will have the opportunity to work with a talented team of professionals who are passionate about delivering innovative solutions. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

About Alcumus

Alcumus is a leading provider of risk management solutions that help organizations protect their workforce and manage risk. We are committed to creating a culture of innovation and excellence, and we are seeking talented individuals who share our values and passion for delivering exceptional results.



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