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Paid Media Specialist

2 months ago

Brighton, Brighton and Hove, United Kingdom RocketMill Full time

About the Role

Reporting to your Paid Media Manager, you will play a vital role in supporting a diverse portfolio of paid media campaigns. Your focus will be on Paid Search and Paid Social, with opportunities to expand into Display, Native, and Addressable Media.

This hands-on position demands a meticulous and analytical mindset, as you'll be responsible for planning, executing, and optimizing campaigns across multiple platforms.

Key Responsibilities
  • Conduct in-depth keyword research
  • Develop targeted audience strategies
  • Craft innovative account structures and campaign ideas
  • Set up and manage shopping feeds effectively
  • Implement bid management strategies and make data-driven campaign adjustments
  • Analyze campaign performance and key on-site metrics to identify areas for improvement
  • Propose actionable insights and strategies to enhance campaign effectiveness
  • Develop compelling search and social media campaign strategies
  • Conduct confident account audits
  • Leverage Google Analytics to analyze campaign performance and website metrics
Essential Skills
  • Minimum 2 years of experience in managing digital marketing campaigns
  • Proven track record as the lead on media campaigns
  • Successful completion of Google Ads certifications: Search Fundamentals, Display, Measurement, Video, Shopping Ads, Apps, and Advanced Google Analytics
  • Facebook Blueprint certification
  • Strong understanding of bid/budget management strategies
  • In-depth knowledge of attribution models and the ability to guide clients on optimal strategies
  • Proficiency in using Google Ads Editor
  • Ability to analyze campaign performance and website metrics using Google Analytics
Desirable Skills
  • Previous experience working within an agency or client-side team environment
  • Experience with Snapchat Ads Manager, Twitter Ads, LinkedIn Ads Manager, and Display DSPs
  • Familiarity with the Google Marketing Platform (Search Ads 360, Display & Video 360, Analytics 360, etc.)
  • Experience pitching paid media campaigns to potential clients