Ad Sales Planning Manager

1 month ago

Edinburgh, Edinburgh, United Kingdom Trainline plc Full time
Ad Sales Planning & Optimization Manager

We are seeking a highly motivated and detail-oriented Ad Sales Planning & Optimization Manager to join our Advertising team at Trainline plc.

The ideal candidate will have a proven track record in ad operations, a deep understanding of the digital advertising landscape and ad technologies, and expertise in Google Ad Manager.

Key Responsibilities
  1. Manage relationships and grow revenue from existing advertising accounts across programmatic and direct.
  2. Oversee the end-to-end execution of digital advertising campaigns, including campaign setup, trafficking, and monitoring to ensure accurate and timely delivery of ads.
  3. Continuously monitor campaign performance and implement optimization strategies to maximize performance and revenue.
  4. Generate regular reports on campaign performance, including key metrics, trends, and actionable recommendations for optimization.
  5. Resolve ad delivery, ad quality, and technical issues, liaising with the relevant teams for support as needed.
  6. Define, implement and manage operational processes that support growth of Trainline advertising business across both programmatic advertising and direct campaigns.
Requirements
  1. You will be a smart, data-driven, commercially minded individual ready to take on the exciting opportunity of being a founding member of an ad organization within a business with meaningful growth and purpose.
  2. Mastery of working in, and troubleshooting across, ad-servers and programmatic buying/selling platforms (Google Ad Manager experience essential).
  3. Demonstrated experience in extracting actionable insights and developing business strategies from data.
  4. Demonstrated experience with building and nurturing client relationship management.
What We Offer

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, extra festive time off, and excellent family-friendly benefits.

We prioritize career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days.

Our values represent the things that matter most to us and what we live and breathe every day, in everything we do:

  • Think Big - We're building the future of rail
  • Own It - We focus on every customer, partner and journey
  • Travel Together - We're one team

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