Ad Sales Planning

4 weeks ago

Edinburgh, Edinburgh, United Kingdom Trainline plc Full time
About the Role

We are seeking a highly motivated and detail-oriented Ad Sales Planning & Optimisation Manager to join our Advertising team. You will play a crucial role in managing and optimizing our digital advertising campaigns across various clients and platforms.

Your responsibilities will include assisting the ad sales team with media plans and pitches, successful execution and optimisation of programmatic and direct advertising campaigns, client relationship management to nurture and grow our advertising accounts, and establishing internal operational processes related to the sales and execution of on-platform and off-platform campaigns.

You will work cross-functionally with internal teams including Ad Sales, Supply, Brand and Marketing, to achieve these objectives.

Key Responsibilities
  1. Manage relationships and grow revenue from existing advertising accounts across programmatic and direct.
  2. Oversee the end-to-end execution of digital advertising campaigns, including campaign setup, trafficking, and monitoring to ensure accurate and timely delivery of ads.
  3. Continuously monitor campaign performance and implement optimization strategies to maximize performance and revenue.
  4. Generate regular reports on campaign performance, including key metrics, trends, and actionable recommendations for optimization.
  5. Resolve ad delivery, ad quality, and technical issues, liaising with the relevant teams for support as needed.
  6. Define, implement and manage operational processes that support growth of Trainline advertising business across both programmatic advertising and direct campaigns.
Requirements

We are looking for a smart, data-driven, commercially minded individual ready to take on the exciting opportunity of being a founding member of an ad organization within a business with meaningful growth and purpose.

You will need to have mastery of working in, and troubleshooting across, ad-servers and programmatic buying/selling platforms (Google Ad Manager experience essential).

Demonstrated experience in extracting actionable insights and developing business strategies from data is also required.

Additionally, you will need to have demonstrated experience with building and nurturing client relationship management.

What We Offer

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, extra festive time off, and excellent family-friendly benefits.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days.

Our values represent the things that matter most to us and what we live and breathe every day, in everything we do:

  • Think Big - We're building the future of rail
  • Own It - We focus on every customer, partner and journey
  • Travel Together - We're one team

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