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Marketing Programs Director
2 months ago
We're seeking a talented Marketing Programs Manager to join our team at The Access Group. As a key member of our marketing team, you'll be responsible for developing and executing multi-channel marketing programs that drive demand for our Learning and Development (L&D) software.
Key Responsibilities- Develop and execute demand generation strategies to attract and engage qualified audiences throughout the sales funnel.
- Collaborate with content specialists and digital teams to create, deploy, and optimize content and tactics that grow the sales pipeline.
- Measure and report on marketing results, optimize plans, test new approaches, and provide recommendations for continuous improvement.
- Build relationships with sales, product, and marketing teams, manage budgets, and monitor campaign effectiveness and ROI.
- Strong commercial awareness and marketing experience.
- Skilled in content creation and digital lead generation.
- Effective at optimizing results and managing budgets.
- Proactive team player with strong interpersonal skills.
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA, and Asia Pacific. We help over 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
We're committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, and you're passionate about marketing, we'd love to hear from you. Let's make a difference together.
