Technical Content Specialist
4 weeks ago
Expert Employment is seeking an experienced Technical Copywriter to join our team.
The ideal candidate will have a minimum of five years of marketing experience, preferably in an engineering or technical environment, with a strong ability to create compelling content to promote complex products to a B2B audience.
Key Responsibilities:- Develop and Implement Marketing Strategies: Create and execute a marketing plan that aligns with company goals, driving multi-channel campaigns and supporting international events.
- Produce Technical Content: Develop a variety of technical content, including editorials, white papers, brochures, and gated resources, while maintaining the brand's voice and technical standards.
- Design and Execute Marketing Campaigns: Design and execute multi-channel marketing campaigns, including print, digital, and external partnerships, to promote complex products to a B2B audience.
- Manage Social Media: Manage social media, particularly LinkedIn, including content creation, scheduling, and performance reporting.
- Ensure Website Updates: Ensure the website is continuously updated, using analytics to enhance user experience and drive content improvements.
- Create CRM Communication Strategies: Create CRM communication strategies to boost engagement and conversions throughout the customer journey.
- Monitor Marketing Performance: Monitor marketing performance using data analytics, identifying trends and opportunities for improvement.
- A degree in marketing, business, or a related field.
- Strong content creation and editorial skills with a talent for explaining complex products clearly.
- Proven ability to manage B2B marketing campaigns effectively.
- Proficiency in data analysis for marketing performance and audience insights.
- Strong organizational skills, capable of managing multiple projects simultaneously.
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