Technical Content Specialist

4 weeks ago


High Wycombe, Buckinghamshire, United Kingdom Expert Employment Full time
Job Title: Brand Content Copywriter

Expert Employment is seeking an experienced Technical Copywriter to join our team.

The ideal candidate will have a minimum of five years of marketing experience, preferably in an engineering or technical environment, with a strong ability to create compelling content to promote complex products to a B2B audience.

Key Responsibilities:
  1. Develop and Implement Marketing Strategies: Create and execute a marketing plan that aligns with company goals, driving multi-channel campaigns and supporting international events.
  2. Produce Technical Content: Develop a variety of technical content, including editorials, white papers, brochures, and gated resources, while maintaining the brand's voice and technical standards.
  3. Design and Execute Marketing Campaigns: Design and execute multi-channel marketing campaigns, including print, digital, and external partnerships, to promote complex products to a B2B audience.
  4. Manage Social Media: Manage social media, particularly LinkedIn, including content creation, scheduling, and performance reporting.
  5. Ensure Website Updates: Ensure the website is continuously updated, using analytics to enhance user experience and drive content improvements.
  6. Create CRM Communication Strategies: Create CRM communication strategies to boost engagement and conversions throughout the customer journey.
  7. Monitor Marketing Performance: Monitor marketing performance using data analytics, identifying trends and opportunities for improvement.
Requirements:
  1. A degree in marketing, business, or a related field.
  2. Strong content creation and editorial skills with a talent for explaining complex products clearly.
  3. Proven ability to manage B2B marketing campaigns effectively.
  4. Proficiency in data analysis for marketing performance and audience insights.
  5. Strong organizational skills, capable of managing multiple projects simultaneously.


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