Marketing Automation Executive

2 months ago

London, Greater London, United Kingdom GIMO Global Interactive Marketing Online Ltd Full time

About GIMO

GIMO Global Interactive Marketing Online Ltd is a leading independent marketing agency and software developer within the iGaming industry. We work in close partnership with global gaming brands to deliver innovative marketing solutions.

About the Role

We are seeking a highly motivated CRM Executive to join our team. As a CRM Executive, you will be responsible for planning and executing the CRM strategy for our sportsbook customers. You will create and maintain a detailed catalogue of automated lifecycles across all relevant channels and trigger ad hoc actions whenever results deviate from the targets.

Main Duties:

  • Develop and execute innovative multi-channel communication concepts to optimize the user journey, maximize customer retention, and meet market KPIs.
  • Manage the end-to-end delivery of promotional content and CRM campaigns for the sportsbook customers - from idea generation, planning, executing to post-campaign evaluation & optimization.
  • Ensure all CRM campaigns are consistent, attractive, cost-effective, relevant, and aligned with other areas of the business.
  • Create A/B tests with own design and tech resources to improve the customer experience and increase CRM relevant conversion rates.
  • Ensure on-site communication is always relevant by updating banners, promotional pages, and other content on our sports betting sites.
  • Keep abreast of industry trends and provide competitor analysis where relevant.
  • Undertake ad-hoc duties as operationally required.

Person Specifications:

  • We are looking for a highly engaged and motivated CRM Executive who is extremely passionate about sport and has a good understanding of the sportsbook product.

Your Skills:

  • Fluent in Italian and English; proficiency in other languages is a plus.
  • Commercially minded, with strong experience in CRM marketing ideally within iGaming/Online Casino/Sports betting Industry.
  • Analytical and data-driven mindset.
  • Experience working with Optimove is a bonus.

Working Conditions:

  • Hybrid working [3 days in office/2 days remote].
  • End of year discretionary Bonus.
  • Pension Scheme.
  • Private Health Insurance.
  • Pizza and drinks every Friday.

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