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Client Relations Manager

2 months ago

Thurmaston, United Kingdom SF Recruitment Full time

Position Overview:
SF Recruitment is seeking a dedicated Sales Manager to join a dynamic manufacturing organization in Leicestershire.

Role Responsibilities:
As the Sales Manager, you will oversee a Sales and Customer Service team, driving the development and execution of strategies aimed at attracting and securing new business in targeted markets for specific products, ultimately enhancing sales and profitability.

Key Duties Include:

  • Formulating, communicating, executing, and assessing the Sales and Customer Service strategy to meet sales, profit, and cash flow objectives.
  • Ensuring the department is equipped with the necessary resources, skills, and expertise to achieve all goals.
  • Gaining insights into market trends, competitors, and customer needs to establish an effective sales process for acquiring and retaining key clients.
  • Leading all sales and customer service initiatives to attract new business, boost sales, and enhance brand visibility.
  • Collaborating closely with the Marketing team to create and implement lead generation campaigns, coordinate customer marketing efforts, and launch new products while developing essential marketing materials.
  • Managing the lead generation and opportunity management processes to continuously expand the sales pipeline, ensuring robust qualification stages and improved conversion rates.
  • Implementing an efficient onboarding process for new clients to ensure satisfaction and encourage repeat business.
  • Conducting regular visits to key clients to maintain a clear understanding of their needs.
  • Ensuring adherence to customer service protocols, staying updated on service level expectations, and collaborating with the management team to meet these standards.
  • Reviewing customer terms and conditions regularly to ensure compliance and alignment with business requirements.
  • Assessing pricing and costs periodically, taking necessary actions to enhance profitability and maintain consistency across markets, including managing company-wide price adjustments.
  • Regularly evaluating the sales forecast, documenting assumptions, and integrating these insights into sales and operational planning while managing customer expectations effectively.

Focus:
The primary objective of the Sales Manager is to drive sales growth, ensuring the team is dedicated to advancing opportunities with both existing and prospective clients.

Customer Engagement:
Maintaining frequent customer interactions is crucial, as is targeting the right business segments (specific products and markets). Creativity in securing orders is essential, as satisfied customers appreciate our service, supported by a robust back-office structure.