Associate Director for Performance

22 hours ago

London, Greater London, United Kingdom Langland Full time
Senior Associate Director for Performance

Langland, a Publicis Health company, is a leading health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising. We are seeking an ambitious Associate Strategy Director to lead the strategic capability on one of our largest, high-profile accounts.

Key Responsibilities
  • Build cross-functional commercial, marketing, brand, and creative strategies and weave a compelling strategic story that sells the work and keeps line of sight to growth.
  • Identify client business problems and look for strategic answers to issues.
  • Lead the client process in developing annual brand plans and translate these into action plans.
  • Manage complex creative and portfolio architecture across multiple audiences, objectives, and stakeholders.
  • Integrate equity management tools and measures into strategic brand planning and steer brand communications to drive equity.
  • Deliver excellence in all given briefing and brief writing situations across discipline, network, and client teams.
  • Provide positive, useful strategic feedback to the creative team, ensuring the voice of the customer is at the heart of the work, while protecting the quality of the creative product.
  • Build, support, and defend the best possible creative product through solid strategic argument.
  • Lead the creative validation and concept testing process without losing creative excellence, taking clients along on the creative journey.
  • Work well in partnership with scientific strategists, leveraging their insight and deep scientific understanding to build superior evidence-based strategy, ensuring scientific insight is pulled through into commercial and creative strategy.
  • Manage research and insight design, translating data into compelling insight with robust experience in both qual and quant methodologies.
  • Monitor client and competitor activity, keeping on top of market trends, M&A, new product launches, etc.
Requirements
  • A deep love of the creative product and value the craft.
  • Highly proficient in constructing and leading workshops from large to small client teams, particularly brand and communications planning sessions.
  • Excellence in PowerPoint and visualization of concepts and data - can bring to life a compelling strategic story on screen.
  • Strong writing ability and understanding of the value in accurate and well-crafted PowerPoint presentations.
Benefits
  • 24/7 helpline to support you on a personal and professional level.
  • Access to remote GPs, mental health support, and CBT.
  • Wellbeing content and lifestyle coaching.
  • Flexible working and bank holiday swap.
  • Great local discounts.

We provide a hybrid working pattern with full-time employees being office-based three days during the working week.

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