Digital Marketing Executive
2 weeks ago
Job Title:
Digital Marketing Executive - Paid Social
Location:
Hybrid
Salary:
Up to £40,000 DOE
We are seeking a digital marketer who thrives in a dynamic and fast-paced environment, who is creative and analytical. As a paid media specialist, you will be managing the paid social strategies and analyzing key performance metrics.
Key Responsibilities:
- Develop and execute paid advertising strategies across platforms such as Google Ads, Meta, and TikTok.
- Monitor, analyze, and optimize campaign performance to meet KPIs and maximize ROI.
- Collaborate on ad content and landing pages to maximize engagement.
- Drive creative concepts, content ideation, and implementation.
- Stay updated on industry trends, best practices, and emerging paid media strategies.
- Manage budget allocation and forecasting for campaigns.
Qualifications:
- 3+ years of experience in paid digital advertising, with a strong track record of successful campaigns.
- Proficiency in Google Ads, Meta, TikTok, and other advertising platforms.
- Experience in digital marketing tools - paid/organic social media, email marketing, and E-commerce.
- Strong analytical skills with experience in using tools like Google Analytics, SEMrush, or similar.
- Knowledge of SEO, SEM, and PPC best practices.
Benefits:
- Flexible working
- Generous staff discount
- Pension scheme
- Performance-based bonuses
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