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Digital Marketing Executive

3 months ago

Worcestershire UK, West Midlands, United Kingdom GTC Recruitment Full time

Digital Marketing Specialist


This is an office based role, 5 days a week.


Key Responsibilities:

- Implement SEO strategies to optimise pages for visibility, rankings, and conversions through keyword research, meta tags, and content optimisation.

- Lead and execute digital strategies across SEO and paid channels (PPC, Shopping, Social) to drive growth and engagement.

- Manage PPC and Shopping campaigns on search engines, and update website metadata for keyword relevance.

- Collaborate with content, design, and marketing teams to create and optimise campaigns.

- Monitor and analyse SEO performance, identifying audience trends and optimising strategies accordingly.

- Conduct keyword research, competitor analysis, and website audits to improve search rankings and user experience.

- Maximise campaign ROI and align PPC efforts with broader marketing goals.

- Provide regular reports on campaign performance, timelines, and outcomes.

- Manage B2B campaigns across partners and support general marketing tasks as needed.


Requirements:

- Bachelor's Degree in a relevant field.

- 3+ years of experience in SEO, PPC, and social media marketing.

- Strong expertise in SEO and paid channels with a data-driven approach using GA4.

- Familiarity with CMS platforms, Google Ads, Microsoft Advertising, and social media ad platforms.

- Excellent communication, presentation, and analytical skills.

- Proficient in Microsoft Excel and capable of managing multiple campaigns.

- A collaborative, problem-solving attitude with attention to detail.