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SEO and Website

2 months ago

Worcestershire, United Kingdom GTC Recruitment Full time

Digital Marketing Specialist
This is an office based role, 5 days a week.

Key Responsibilities:
- Implement SEO strategies to optimise pages for visibility, rankings, and conversions through keyword research, meta tags, and content optimisation.
- Lead and execute digital strategies across SEO and paid channels (PPC, Shopping, Social) to drive growth and engagement.
- Manage PPC and Shopping campaigns on search engines, and update website metadata for keyword relevance.
- Collaborate with content, design, and marketing teams to create and optimise campaigns.
- Monitor and analyse SEO performance, identifying audience trends and optimising strategies accordingly.
- Conduct keyword research, competitor analysis, and website audits to improve search rankings and user experience.
- Maximise campaign ROI and align PPC efforts with broader marketing goals.
- Provide regular reports on campaign performance, timelines, and outcomes.
- Manage B2B campaigns across partners and support general marketing tasks as needed.

Requirements:
- Bachelor's Degree in a relevant field.
- 3+ years of experience in SEO, PPC, and social media marketing.
- Strong expertise in SEO and paid channels with a data-driven approach using GA4.
- Familiarity with CMS platforms, Google Ads, Microsoft Advertising, and social media ad platforms.
- Excellent communication, presentation, and analytical skills.
- Proficient in Microsoft Excel and capable of managing multiple campaigns.
- A collaborative, problem-solving attitude with attention to detail.