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Marketing Data Analyst
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Principal Marketing Analyst
Location: Remote (with occasional in-office work)
About the Role:
We are seeking a highly skilled Principal Marketing Analyst to join our team at Impellam Group. As a key member of our marketing team, you will play a crucial role in driving business decisions through data-driven insights.
Key Responsibilities:
- Develop and maintain advanced marketing analytics and reporting for multiple channels, ensuring data-driven decisions across paid, earned, and owned channels.
- Act as the subject matter expert for marketing analytics, guiding the team in understanding how marketing activities influence business outcomes.
- Collaborate with marketing leads to develop and refine a Lifetime Value (LTV) model, ensuring optimal investment decisions and activities.
- Translate complex data into clear, actionable insights, and present findings to stakeholders at various levels to inform decision-making.
Requirements:
- Expertise in marketing analytics, including brand health, digital attribution, customer segmentation and value, CRM, and LTV.
- Proficiency in SQL and data manipulation, especially with Google BigQuery and DBT.
- Strong knowledge of statistical modeling techniques such as significance testing, multivariate modeling, MMM, p-value, and A/B testing.
- Experience in managing and developing other analysts, ensuring their professional growth and the achievement of team goals.
What We Offer:
- A dynamic and agile work environment with a focus on innovation and growth.
- A competitive salary and benefits package.
- Opportunities for professional development and career advancement.
About Us:
Impellam Group is a leading recruitment agency that specializes in placing professionals in a variety of industries. We are committed to providing our clients with the best talent and our candidates with the best possible experience.
