E-commerce Marketing Executive
1 week ago
Central Employment Agency (North East) Limited is seeking a highly skilled PPC Manager to join their expanding in-house e-commerce and digital marketing team.
About the Role:
- Manage a 6-figure monthly PPC budget to drive website traffic and generate leads.
- Develop and execute PPC campaigns across multiple platforms to achieve business objectives.
- Monitor and analyze campaign performance to optimize results and make data-driven decisions.
- Collaborate with the marketing team to align PPC efforts with overall business strategies.
- Work with the merchandising team to ensure visibility of key categories and drive sales.
- Stay up-to-date with industry developments and incorporate new techniques and technologies into PPC campaigns.
- Manage and optimize PPC budgets to ensure maximum return on investment.
- Provide regular reporting and analysis of PPC campaign performance to stakeholders.
Requirements:
- 3-5 years of experience in PPC management, with a proven track record of success.
- Strong knowledge of PPC platforms, including Google Ads and Bing Ads.
- Experience with bid management, keyword research, and ad copywriting.
- Familiarity with analytics tools such as Google Analytics and AdWords.
- Strong understanding of SEO and how it relates to PPC.
- Excellent communication and project management skills.
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