Paid Advertising Manager
1 week ago
Central Employment Agency (North East) Limited is seeking a highly skilled PPC Manager to join their expanding in-house e-commerce and digital marketing team.
About the Role:
- As a PPC Manager, you will be responsible for managing a 6-figure monthly paid advertising budget across multiple platforms to drive website traffic and generate leads.
- You will work closely with the e-commerce manager to develop and execute paid search campaigns that align with the company's overall business goals and strategies.
- Key responsibilities include:
- Continuously monitoring and analyzing campaign performance, making adjustments as necessary to optimize results.
- Collaborating with the marketing team to ensure alignment with overall business objectives.
- Working with the merchandising team to ensure visibility of key categories.
- Staying up-to-date on industry developments and incorporating new techniques and technologies into paid advertising campaigns.
- Managing and optimizing paid advertising budgets to ensure maximum return on investment.
- Providing regular reporting and analysis of campaign performance to stakeholders.
Requirements:
- 3-5 years of experience in paid advertising management, with a proven track record of success, ideally gained from a paid search agency or e-commerce retail setting.
- Strong knowledge of paid advertising platforms, including Google Ads and Bing Ads.
- Experience with bid management, keyword research, and ad copywriting.
- Familiarity with analytics tools such as Google Analytics and AdWords.
- Strong understanding of search engine optimization and how it relates to paid advertising.
- Excellent communication and project management skills.
- Ability to work independently and as part of a team.
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