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E-Commerce and Marketing Strategist
3 months ago
ABOUT OUR COMPANY
We are a distinguished manufacturer and designer of dance footwear, specializing in shoes for Ballroom and Latin American dancing. Our family-owned business has been crafting high-quality footwear in the UK for decades, serving dancers of all levels, from novices to seasoned professionals. Our mission is to blend elegance with comfort, creating shoes that not only look stunning but also provide the durability and support needed for active performance. We proudly offer two unique brands: the customizable International Dance Shoes collection and the Dansport line, tailored for social dancers and beginners.
ROLE SUMMARY
We are in search of a proactive and results-driven E-Commerce and Marketing Strategist to enhance our marketing initiatives. This role is crucial for shaping our marketing approach, elevating brand visibility, driving sales, and optimizing our online sales platform. The ideal candidate will possess a robust background in marketing within the fashion or athletic sectors, demonstrating a history of successful campaigns across diverse channels, including major social media platforms, alongside experience in managing e-commerce operations.
WORK LOCATION: Flexible remote work options available.
KEY RESPONSIBILITIES
- Formulate and implement marketing strategies aimed at increasing sales and brand recognition for both product lines.
- Oversee and enhance social media profiles: expand our audience reach, boost engagement, and develop a comprehensive content strategy.
- Lead our email marketing initiatives, crafting campaigns to drive traffic and sales for both direct-to-consumer and business-to-business segments.
- Design and manage online advertising efforts.
- Collaborate with our network of sponsored dancers globally to amplify brand presence.
- Enhance our content marketing efforts, including blogs, photography, user-generated content, and video production.
- Contribute to various projects within the organization as you grow and learn.
- Manage product listings and descriptions on our e-commerce platform.
- Improve user experience to boost conversion rates.
- Utilize retargeting tools and loyalty programs to enhance customer retention and conversion.
- Optimize search engine performance through effective SEO strategies.
- Assist with offline marketing initiatives, including event planning and promotions, as well as support sales teams with additional marketing efforts.
CANDIDATE PROFILE
- A degree in Marketing, Business, E-Commerce, or a related discipline.
- Minimum of 3 years of experience in marketing and e-commerce, ideally within the fashion or sportswear industry.
- Demonstrated expertise in social media management, particularly on platforms like Instagram and TikTok.
- Experience with digital marketing tools and paid advertising.
- Strong analytical capabilities to interpret data for informed decision-making.
- Exceptional written and verbal communication skills.
- Creative thinker with a knack for innovative solutions.
- Self-motivated individual capable of managing projects from conception to execution.
- A passion for dance or familiarity with the dance sector is advantageous.
- Experience with e-commerce platforms and website management tools.
- Familiarity with AI technologies and a willingness to adopt new tools and platforms.
