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Digital Marketing Specialist

2 months ago

Cheadle, Staffordshire, United Kingdom Pets at Home Full time
About the Role

We are seeking a highly skilled Digital Marketing Executive to join our team at Pets at Home. As a key member of our digital marketing team, you will play a vital role in executing and optimising digital marketing activity to drive brand awareness for Pets.

Key Responsibilities
  • Develop and implement marketing campaign strategies in conjunction with the digital marketing team and wider marketing department.
  • Be responsible for digital marketing activity via a range of digital channels, including SEO, PPC, paid social, and display.
  • Work with internal stakeholders and the content team to ensure the campaign calendar is up to date and digital marketing activity is executed efficiently.
  • Build and optimise paid media campaigns across PPC, Paid Social, and Display channels.
  • Research and identify key audiences for campaigns to promote products and services that drive membership acquisition and commercial revenue.
  • Work with the SEO Specialist to own and optimise SEO strategies across the Pets Group, driving rankings, traffic, and lead generation within Google guidelines.
  • Analyse marketing campaign performance by channel, focusing on impact and return on investment.
About Us

Pets at Home is a leading pet care business that puts pets first. Our mission is to improve the life of every pet in the UK, and we're committed to delivering exceptional customer experiences through our brand and services. As a Digital Marketing Executive, you will play a key role in helping us achieve this mission by developing and executing effective digital marketing strategies that drive brand awareness and customer engagement.