Director of Marketing and Communications
2 months ago
About Our Client
Michael Page (UK) is a leading recruitment agency that connects talented professionals with top employers. Our client is a well-established player in the Further Education sector, committed to enriching lives through education and training.
Job Overview
We are seeking an experienced Director of Marketing and Communications to join our client's team. As a key member of the leadership team, you will be responsible for developing and implementing strategic marketing, communications, and admissions plans to achieve organisational objectives.
Key Responsibilities
- Marketing Strategy
- Develop and implement a comprehensive marketing strategy to increase brand awareness and drive student recruitment.
- Conduct market research to identify trends and opportunities in the Further Education sector.
- Communications
- Lead the development of high-quality marketing materials and communications to engage with key stakeholders.
- Manage the production of marketing campaigns, including social media, email, and print.
- Admissions
- Oversee the admissions process, ensuring a smooth and efficient experience for students.
- Work closely with the admissions team to develop and implement effective recruitment strategies.
- Leadership
- Lead and manage the Marketing and Admissions department, providing guidance and support to team members.
- Foster relationships with key stakeholders, including students, parents, and industry partners.
- Performance Management
- Monitor, measure, and report on marketing, communications, and admissions performance.
- Develop and implement strategies to improve performance and achieve organisational objectives.
Requirements
To be successful in this role, you will need:
- A strong background in marketing, communications, and admissions.
- Excellent strategic thinking and planning abilities.
- Proven experience in leading and managing a marketing and admissions team.
- Strong communication and interpersonal skills.
What We Offer
As a Director of Marketing and Communications with Michael Page (UK), you will have the opportunity to work with a leading recruitment agency and a well-established player in the Further Education sector. We offer a competitive salary and a fulfilling role with a positive impact on the community.
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