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Marketing Content Creator

2 months ago

Lutterworth, Leicestershire, United Kingdom Pod Digital Marketing Full time

About Us: Pod Digital Marketing is a leading digital marketing agency that specializes in designing and delivering impactful, effective digital marketing solutions. Our growing client base includes exciting brands in a range of sectors, such as sport and leisure, human resources, construction, finance, beauty, fashion, pet, homeware, food and drink, and many more.

Job Summary: We are seeking a highly motivated and detail-oriented Digital Marketing Apprentice to join our team. As a Digital Marketing Apprentice, you will play a key role in helping us improve a website's visibility in search engine results, craft compelling content, and refine and optimize content and SEO strategy for better SEO results.

Key Responsibilities:

  • Content Creation: You will be responsible for creating engaging industry-centric content, including article posts, guides, case studies, and website copy. You will also define key messaging and brand voice to ensure consistency across all content channels and platforms.
  • Research and Analysis: You will conduct in-depth research on industry trends, competitive analysis, and target audience insights to inform content planning. You will also assess content performance and metrics to refine and optimize content and SEO strategy.
  • Collaboration: You will collaborate with cross-functional teams, including web design and social media specialists, to create and optimize content for maximum impact.
  • Staying Up-to-Date: You will stay up to date with the latest industry trends, content marketing techniques, and emerging technologies to continuously enhance content strategies.
  • Client Reporting: You will provide insight into performance through client reporting.

Requirements:

  • Education: A degree or current study in English, Journalism, Marketing, or media and communications is an advantage but not necessary.
  • Skills: Proficiency in Microsoft Excel and Google Docs, including advanced functions and data analysis tools. Familiarity or understanding of Google Analytics, Google Ads, and other digital marketing tools is an advantage.
  • Personal Qualities: Creative thinking, a proactive approach to problem-solving, attention to detail, and accuracy in data analysis.

Benefits:

  • Private Healthcare: Help pay for your dentistry or opticians.
  • Hands-on Training: Receive hands-on training and mentorship from experienced marketing professionals.
  • Opportunity to Work on Real-World Campaigns: Opportunity to work on real-world digital marketing campaigns.
  • Career Development Opportunities: Career development opportunities within a growing company.
  • Competitive Salary and Benefits Package: Competitive apprenticeship salary and benefits package.
  • Fantastic Team Culture: Fantastic team culture in the office.
  • Company Events: Company events.
  • Company Pension: Company pension.

Ability to Commute/Relocate: Lutterworth: reliably commute or plan to relocate before starting work (required).