Senior National Account Manager
2 weeks ago
We are seeking a highly skilled Senior National Account Manager to join our Head Office team on a 12-month Maternity cover contract. The successful candidate will be responsible for managing our department store channels across the UK & IE to meet sales targets and other objectives.
Key Responsibilities- Develop and maintain relationships with key retail partners to influence brand positioning, distribution, and brand awareness.
- Maximise the potential of existing partners and onboard new partners to drive incremental wholesale revenue.
- Negotiate and unlock opportunities to drive sales growth, exploring secondary space opportunities and optimising sell-in.
- Take ownership of the forecasting process per account, factoring in NPD and marketing initiatives.
- Direct, coach, and support the team in effective key account management and push sales targets.
- Liaise with local and central Marketing Teams to create 360 marketing plans per account and ensure they are executed to the highest standards.
- Liaise with the Central Head Office team in the Netherlands to ensure the UK & IE wholesale agenda is met and Selective Distribution Strategy is fully implemented by partners.
- Lead the training plan for front-line teams with local training teams and Account Managers.
- Attend retailer conferences/roadshows and represent Rituals.
- Drive gross and retail sales growth in a profitable and sustainable manner.
- Develop and influence retailer partner relationships to maximise sales opportunities and build brand awareness.
- Work in a full 360 manner with retailer teams to include buying, supply, marketing, training, and.com functions.
- Propose new locations or upgrade the selling environment in each partner location when appropriate.
- Maximise stock availability for partners through planning for success and liaising with the customer fulfillment team.
- Ensure Account Managers are focused on delivering the account strategy for each location and building effective relationships with partner teams.
- Ensure business objectives, sales targets, and profitability are achieved.
- Manage the marketing budget.
- Support the co-ordinator and Account Managers to help them achieve their targets.
- Challenge accounts to maximise our brand locations and position in stores.
- At least 5-8 years of experience in the beauty/wellbeing sector, ideally with a large FMCG business.
- Extensive experience of working with large, multiple retailers.
- Demonstrable sales success in the UK/Ireland, ideally with a beauty brand.
- Experience of creating 360 plans with key UK-based multiple retailers.
- Strong analytical mindset with extensive knowledge of using Excel, PowerPoint, and Word.
- Strong experience of using and understanding retailer sales reporting systems, managing the supply chain, and creating 360 account plans.
- Leading, managing, and developing individuals.
- Experience of working in a matrix organisation would be advantageous.
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