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Senior Director of Product Marketing and Strategy

2 months ago

London, Greater London, United Kingdom Mirakl Full time
About Mirakl

Mirakl is a pioneering company in the platform economy, empowering retail and B2B enterprises with innovative technology to digitize and expand product assortment, improve efficiency, and boost profits.

Job Summary

We are seeking a dynamic and strategic Senior Director of Product Marketing to lead and elevate our product marketing efforts. This role will be crucial in driving the go-to-market strategy, positioning, messaging, analyst relations, and overall marketing success of our multi-product suite of solutions.

Key Responsibilities
  1. Strategic Leadership
  • Develop and execute the global product marketing strategy aligned with Mirakl's business objectives and growth targets.
  • Lead and mentor a team of product marketing professionals, fostering a culture of innovation, collaboration, and excellence.
  • Work closely with cross-functional teams including product management, sales, customer success, and growth and corporate marketing to ensure cohesive strategies and execution.
Go-to-Market Strategy
  • Define and manage the go-to-market strategy for all Mirakl products, ensuring successful product launches and sustained market growth.
  • Conduct market research and competitive analysis to inform product positioning, pricing, and differentiation strategies.
  • Collaborate with sales enablement to develop compelling sales tools, training materials, and customer-facing collateral.
Product Positioning and Messaging
  • Craft clear and compelling product positioning and messaging that resonates with target audiences and drives market demand.
  • Develop and maintain a deep understanding of customer needs, market trends, and competitive landscape to inform product messaging and positioning.
  • Create and manage a consistent and effective product story across all marketing channels and touchpoints.
Manage Analyst Relations
  • Develop and execute a comprehensive analyst relations strategy to enhance Mirakl's visibility and reputation in the market globally.
  • Build and maintain strong relationships with key industry analysts, ensuring they are well-informed about Mirakl's products, vision, and market leadership.
  • Coordinate briefings, inquiries, and interactions with analysts to influence their perspectives and garner positive coverage.
  • Collaborate with the product and executive teams to provide analysts with timely and accurate information about product updates, company performance, and strategic initiatives.
  • Monitor and analyze analyst research and reports to extract valuable insights and identify opportunities for improving Mirakl's positioning and messaging.
Demand Generation and Growth
  • Partner with the demand generation team to develop and execute marketing campaigns that drive awareness, engagement, and pipeline growth.
  • Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and optimize strategies for continuous improvement.
  • Support regional marketing teams with tailored strategies and materials to drive local market success.
Customer Advocacy and Engagement
  • Build strong relationships with key customers to gather insights, testimonials, and case studies that highlight the value and impact of Mirakl's solutions.
  • Develop and execute customer engagement programs that enhance customer satisfaction, retention, and advocacy.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field
  • 7+ years of experience in product marketing, preferably within the SaaS or technology industry
  • Proven experience in leading and managing high-performing marketing teams
  • Strong strategic thinking, analytical, and problem-solving skills
  • Excellent written and verbal communication skills with the ability to create compelling narratives
  • Deep understanding of the B2B marketing landscape and eCommerce dynamics
  • Demonstrated success in developing and executing go-to-market strategies for complex products
  • Ability to thrive in a fast-paced, dynamic environment with a strong sense of urgency and adaptability
  • High fluency in English is a must; fluency in French would be a bonus