Lead Marketing Strategist

4 weeks ago

London, Greater London, United Kingdom Human Edge Full time
Position Overview

At Human Edge, we cultivate an agile approach and are dedicated to enhancing our operational methods. Our passion drives us to foster an environment that prioritizes innovation, creativity, and transparent communication.

The essence of unlocking human potential is at the HEART of our mission to deliver value to our clients.

With a foundation in research, extensive global experience, and a comprehensive, human-focused perspective, we provide pioneering talent and leadership solutions that establish strong talent pipelines and utilize analytical strategies with quantifiable outcomes.

* This role is intended for candidates currently residing in Europe, possessing a valid work visa/permit.

KEY RESPONSIBILITIES:

The Lead Marketing Strategist will oversee the execution of strategies, positioning, messaging, and branding of our offerings to attract new prospects and enhance Human Edge's brand visibility.

  • Develop and execute targeted marketing initiatives to boost lead generation and enhance our online presence (including SEO, SEM, social media, and email outreach).
  • Collaborate closely with cross-functional teams, including Consultants, graphic designers, and content creators to ensure effective implementation of marketing strategies.
  • Evaluate and report on campaign performance utilizing marketing analytics tools to measure the success of marketing activities.
  • Oversee marketing projects from inception to completion, ensuring timely and within-scope delivery of all tasks.
  • Manage the creation and organization of marketing materials, such as blog articles, social media content, and email communications.

QUALIFICATIONS:

  • 8-10 years of experience in Marketing, with a minimum of three years of practical experience in launching B2B products and services online.
  • Experience in the Human Capital sector is a plus.
  • Fluency in English (C2 or equivalent)
  • Bachelor's degree, preferably in Marketing.
  • Experience with CRM systems to support digital marketing and sales efforts.
  • Analytical skills: proficient in interpreting data and insights for sales optimization.
  • Strong understanding of business models and market dynamics.
  • Expertise in digital marketing, product launches, and campaign management.
  • Ability to address business challenges with innovative solutions that foster better decision-making for our clients.
  • Familiarity with WordPress, LearnDash, WooCommerce, Hubspot, and other emerging tools is advantageous.
  • Desired traits: Assertiveness, Persistence, Intelligence, Growth Mindset, and a commitment to Excellence.

We welcome individuals from diverse backgrounds, experiences, abilities, and perspectives. At Human Edge, we seek talents who embody:

  • Commitment - Acts as a steward of Human Edge, dedicated to exceeding customer expectations and driving business success.
  • Accountability - Takes ownership of responsibilities, following through on commitments and embracing both successes and failures.
  • Excellence - Takes pride in their work, striving for high standards and delivering exceptional professional results.
  • Results - Completes tasks effectively, ensuring commitments are met.
  • Teamwork - Collaborates with others towards shared goals, actively participating in responsibilities and contributing to team success.

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