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Brand Marketing Lead

2 months ago

London, Greater London, United Kingdom Arthur Edward Full time

Brand Marketing Lead – Remote UK – £65-75,

Are you passionate about fragrances and keen on exploring global trends and innovations in the industry?

We are seeking a dedicated and experienced marketing professional to spearhead the efforts of a visionary fragrance brand aiming to transform the premium fragrance sector. Leverage your expertise in luxury brand marketing to shape strategies and propel campaigns for an expanding international brand.

Key Responsibilities

  • Formulate and implement marketing strategies to boost brand visibility, increase sales, and cultivate global customer loyalty.
  • Manage multi-channel marketing initiatives and content development, ensuring captivating and cohesive brand messaging and visual representation.
  • Collaborate with cross-functional teams to synchronize marketing strategies and ensure successful product introductions.
  • Lead and motivate the marketing team, offering guidance and professional growth while overseeing budget and resource management.
  • Evaluate market dynamics, consumer insights, and competitive positioning to uncover opportunities and guide strategic choices.
  • Assess performance metrics through data-driven insights to enhance and optimize ROI across all marketing activities.

The ideal candidate is a proactive and detail-oriented marketing expert who fosters collaboration, communicates effectively, and excels in high-pressure environments. You possess a proven track record in luxury brand marketing.

Arthur Edward specializes in recruiting top talent in the beauty, personal care, and FMCG sectors, connecting skilled professionals with opportunities to innovate, launch, and market leading cosmetic and beauty products.