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Optimization Manager
2 months ago
We are seeking an experienced Optimization Manager to join our dynamic team at Match Digital. As a key member of our digital transformation program, you will play a crucial role in shaping the global marketing narrative and driving business growth.
Key Responsibilities- Lead data-driven strategies for global digital marketing and customer experience optimization, aligning strategies with business objectives and key growth initiatives.
- Build and implement project plans for marketing enhancements and optimization initiatives.
- Drive end-to-end strategies and initiatives to enhance marketing effectiveness and increase ROI.
- Develop solutions for marketing challenges using data insights, driving user engagement and conversion.
- Analyse paid media and website audiences to understand user behavior and optimize website journeys for higher engagement and conversion.
- Analyse campaign results and media effectiveness to identify and implement optimization opportunities across all digital marketing efforts.
- Design and implement A/B testing and data-driven optimization strategies to continuously improve performance.
- Develop and maintain dashboards with actionable insights on digital marketing effectiveness and optimization strategies.
- Translate complex data findings into actionable recommendations for stakeholders (including leadership).
- Provide data support for SEO improvement efforts and web usability enhancements.
- Collaborate with the digital engagement team to identify SEO opportunities and develop strategies to improve organic visibility and search engine rankings.
- Collaborate with key stakeholders across marketing, product, engineering, and sales, ensuring optimization efforts support organizational strategies and goals.
- Foster collaboration to ensure data-driven insights inform decision-making across teams.
- Partner with data scientists and engineers to design a robust, secure, and scalable marketing insight platform.
- Coordinate with cross-functional teams to prioritize, schedule, and monitor the performance of paid media campaign optimization testing programs.
- Oversee data-driven optimization initiatives across global markets, boosting the use of analytical tools, landing page optimization & personalization techniques, and journey funnels for informed decision-making and continuous improvement.
- Equip teams with the tools and knowledge to analyse data, identify trends, and translate insights into action. Share best practices through training and mentoring sessions.
- Empower teams to translate data-driven insights into actionable recommendations for optimizing website marketing campaigns and delivering exceptional customer experiences for diverse audiences.
- Experience as an Optimization Strategist, Optimization Manager, or Digital Marketing Analyst, with demonstrable experience driving strategic decision-making that impacts business growth.
- Exposure to digital optimization, web analytics, CRO / landing page optimization & personalization, and SEO.
- A proven track record leading and executing complex data analysis projects.
- The ability to work both independently and collaboratively in a fast-paced, global, multicultural environment.
- Strong commercial acumen and stakeholder management skills, including the ability to lead conversations around priorities, impact, and resources with business stakeholders.
- Strong influencing skills and the ability to drive alignment in cross-functional teams.
- Knowledge of data analysis tools and platforms including Adobe Analytics, Adobe Target, Medallia, and basic SQL.
- Excellent communication and presentation skills, adept at translating complex findings to both technical and non-technical audiences.
- Ability to translate data insights into actionable recommendations.
- Experience with statistical techniques and hypothesis testing.
- Understanding of website optimization based on SEO best practices to increase organic traffic and maximize marketing ROI.
- Knowledge of campaign effectiveness measurement / digital marketing effectiveness.
- The chance to develop your career with a global, multicultural team working on a fascinating customer experience transformation program.
- A flexible working environment and the ability to work from home / flexible hours.
- Private healthcare and private dental insurance.
- Competitive pension, 26 days holiday (excluding bank holidays).
- Car lease scheme, season ticket loan and cycle to work schemes.
