Optimization Manager
1 month ago
We're seeking an experienced Optimization Manager to join our team in London. As a key member of our execution team, you'll be responsible for delivering a comprehensive Conversion Rate Optimization (CRO) strategy that drives data-led journey optimization and high-quality conversions.
Key Responsibilities:- Develop and execute a CRO strategy that aligns with business goals and objectives
- Continuously test hypotheses and improve critical business metrics such as V2T, T2P, NPC, NPC ARR, retention, and churn
- Analyze consumer touchpoints, including human touch, email, in-app notifications, website, landing page data, and conversion funnels
- Collaborate with partners such as MarTech and Demand Gen to optimize conversion rates through A/B testing, multivariate testing, and other optimization techniques
- Stay updated with the latest CRO trends and technologies and incorporate them into our optimization efforts
- Work with a team of experienced optimization managers, customer journey designers, and other stakeholders to set clear goals, provide education, explanation, and coaching
- Present CRO results and insights to key stakeholders, including the executive team, to drive buy-in and support for optimization initiatives
- Continuously monitor and measure the success of CRO initiatives using tools such as Google Analytics, Amplitude, Gainsight, and Optimizely
- Help create business cases for new capabilities and tools when necessary
- Own the day-to-day reporting and documentation of experience optimization programs and AB tests
- 3+ years of experience delivering data-led, experience-focused customer journey programs that double down on existing well-performing areas and unlock new growth avenues
- Able to communicate and align with team members, stakeholders, and other departments using data-driven results
- Can identify problems and help develop practical solutions that address their root causes
- Experience working with a growth-oriented B2B or B2C business
- Comfortable with experience- and conversion-focused journey management and CRO
- Strong SEO, analytics, and UX understanding
- Superb reporting and presentation skills to senior audiences
- Comfortable operating in a high-growth, PE-backed environment
- A value-driven work environment where people come first
- A lively bunch of colleagues from over 50 different countries, with offices in Tallinn, Tartu, Lisbon, Prague, London, Dublin, New York, Florida, Riga, and Berlin
- A team serious about getting things done while not taking ourselves too seriously
- A world-class working environment full of perks like parties, snacks, and drinks like Spezi and Club-Mate, and, of course, office dogs
- Flexible working hours as long as you're there for your team members
- Freedom to execute your ideas with a passionate and motivated team supporting you
- Lots of room for personal and career development, with internal and external training opportunities
- Competitive salary and bonus system and all the benefits you'd expect from a great employer (health coverage, transportation allowance, language courses, in-house coaches, employee discounts, and more)
Pipedrive is an equal-opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity, or veteran status. If this is something for you, send us your resume (in English) or a link to your LinkedIn profile and please add why we should pay extra attention to your application.
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