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B2B Account Manager
2 months ago
Moxie and Mettle Limited is seeking a highly skilled B2B/Tech Account Executive or Senior Account Executive to join our client services team. As a key member of our team, you will be responsible for implementing PR and advertising strategies, building relationships with trade media journalists and influencers, and tracking industry hot topics to generate pitch ideas.
About the Role:
- Work as part of an account team to develop and execute PR and advertising strategies
- Research and identify media for press lists and advertising activity
- Build relationships with essential trade media journalists and influencers
- Proofread and format press releases, and organise their distribution to journalists
- Review content to create pitching plans following client goals
- Track industry hot topics and proactively generate pitch ideas
- Support the organisation and execution of press events
- Pitch contributed content to journalists and set up client briefing meetings
- Support media planning and buying by contacting publishers and booking ad space
- Provide advertising materials to publishers and monitor placements to ensure they are running as planned
- Write and schedule social media posts
- Track media coverage and advertising results, compile reports and analyse results that feed into client strategy
Requirements:
- Some previous experience in PR/Social Media/Advertising, even as an intern
- Understanding of PR and organic social media strategy (paid social media is a plus)
- Some PR/communications experience within B2B agency environments or in-house experience at a technology company
- Bachelor's degree or equivalent relevant business experience
- Outstanding written and verbal communication skills
What We Offer:
A global integrated tech marketing agency, our client helps innovative technology and engineering companies connect with audiences to change the world. We offer a fast-paced, team-oriented environment where you can thrive and grow your career.
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