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Head of CRM and Digital Transformation
2 months ago
The Change Partners is seeking a seasoned professional to lead our client's CRM and digital transformation efforts. As Head of CRM and Digital Transformation, you will be responsible for developing and implementing a comprehensive CRM strategy that drives customer engagement and loyalty.
Key Responsibilities:
- Develop and execute a CRM strategy that aligns with business objectives
- Lead the development and implementation of a loyalty programme that rewards customers and drives retention
- Collaborate with cross-functional teams to integrate CRM and digital marketing efforts
- Monitor and analyse programme performance, identifying areas for improvement and optimisation
- Develop and maintain relationships with key stakeholders, including customers, partners, and internal teams
Requirements:
- Minimum 5 years of experience in CRM, loyalty, and digital marketing
- Proven track record of developing and executing successful CRM and loyalty programmes
- Strong analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions
- Excellent communication and interpersonal skills, with the ability to work effectively with diverse stakeholders
This is an exciting opportunity to join a leading travel business as they undergo a period of transformation and growth. If you are a seasoned professional with a passion for CRM and digital transformation, we encourage you to apply.