Digital Marketing Specialist

1 week ago

Carlisle, Cumbria, United Kingdom Carlisle Brass Ltd Full time
Job Description

We are seeking a highly skilled Digital Marketing Coordinator to join our team at Carlisle Brass Ltd. The successful candidate will be responsible for developing and driving our marketing activity in the digital space.

Key Responsibilities
  1. Website Management: Create and manage web pages, data management, and metadata optimisation to ensure a seamless user experience.
  2. Brand Management: Ensure our branding is correct, maintained, and up to date across all digital platforms.
  3. Commercial Opportunities: Identify and deliver new commercial opportunities for Carlisle Brass via our website.
  4. Campaign Planning: Plan and execute web, SEO/SEM, and email campaigns to drive traffic and engagement.
  5. Content Creation: Develop and optimise content to drive traffic and improve user experience.
  6. Strategic Growth: Brainstorm and implement new and creative growth strategies aligned with our overall marketing plan.
  7. Collaboration: Work closely with internal teams to create landing pages and improve customer experience.
  8. Analytics: Utilise strong analytical skills to evaluate end-to-end customer experience across multiple channels and touch points.
  9. Vendor Partnerships: Collaborate with agencies and vendor partners to drive business growth.
  10. Data Management: Maintain Product Attribute (PA) screen information, upload data on our customer portal, and maintain Product Information Management (PIM) data.
  11. Emerging Technologies: Evaluate and utilise emerging technologies to improve business operations.
  12. Compliance: Stay up to date with legal issues regarding web publishing.

Please note that all job descriptions are for guidance only and can change as and when the needs of the business dictate.

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