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Digital Marketing Specialist

2 months ago

Carlisle, Cumbria, United Kingdom Armstrong Watson Full time
Job Title: Digital Marketing Executive

Armstrong Watson is a leading independent Accountancy and Business Advisory firm based in the North of England and Scotland. We are seeking a highly motivated and experienced Digital Marketing Executive to join our Marketing & Business Development Team.

About the Role

The successful candidate will be responsible for assisting the Marketing Manager in delivering our digital marketing strategy, optimizing our online presence, and supporting our cross-channel marketing campaigns. This is a fantastic opportunity for someone who is passionate about digital marketing and is keen to apply and develop their skills further.

Key Responsibilities
  • Maintain and update the firm's websites to ensure they are aligned with our brand and values.
  • Develop and implement digital marketing campaigns across multiple channels, including CRM, Google Ads, Paid Social, YouTube, Google My Business, and Affiliates.
  • Measure and report online activity across all digital platforms using digital tools such as Google Analytics (GA4), Google Ad Manager, Facebook Business Manager, and Hootsuite.
  • Optimize and analyze digital channels and campaigns to drive successful performance.
  • Seek new digital opportunities through competitor and keyword research, and utilize digital tools such as SEM Rush.
  • Analyze website traffic and advert engagement data and report findings to the wider team and firm in a clear and concise manner.
  • Work with key internal stakeholders on the facilitation of digital integration projects, such as CRM initiatives, Customer Portals, and Recruitment Software.
Requirements
  • A minimum of 1 year's experience in a similar role or hold a digital marketing-related degree or equivalent.
  • Confident using Google Ads, Google My Business, and experience of setting up Google Keyword and Social Media Advertising Campaigns.
  • Experience in digital marketing across key marketing channels with a good understanding of both paid and organic channels.
  • A sound working knowledge of current digital marketing practices.
  • Proficiency in using Microsoft Office programs.
  • Knowledge of basic coding language such as HTML and CSS.
  • Experience of using Social Media Scheduling Software.
  • Graphic Design competency and ability to use Adobe Creative Suite.
  • Ability to use Email distribution software such as Campaign Monitor and Mailchimp.
  • Experience of using a CRM system, specifically inputting and drawing down data.
  • Experience of using video editing software.
What We Offer
  • A competitive salary and a positive benefits package, including a Salary Sacrifice Employer Contribution Pension Scheme, Life Cover (4x salary), and Income Protection.
  • Competitive Annual Leave entitlement up to 26 days, plus Bank Holidays.
  • Annual Leave Purchase Scheme allowing you to buy up to 5 additional days annual leave each year.
  • Smart Working Policy, giving you the ability to balance home and remote working.
  • Health Shield Cash Plan (cash back on a range of Health benefits and discounts on holidays, fashion, and entertainment).
  • Employee Assistance Programme (24/7 confidential support for wellbeing and health).
  • Introductory Commission Scheme (financial reward if you refer a new client).
  • Employee Referral Scheme (financial reward if you refer new AW colleagues) enabling you to claim up to £2,500 for each referral.
  • Ongoing access to online training courses and materials.
  • Paid professional membership fees.
  • Subsidized social events throughout the year.