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Head of Brand and Store Experience Lead

2 months ago

London, Greater London, United Kingdom Head Office Full time
{"title": "Head of Brand and Store Experience", "content": "About the Role

We are seeking a highly skilled and experienced professional to lead the development of our brand and store experience strategy.

As a key member of our team, you will be responsible for defining how our customers experience our brand and stores, and for designing and delivering experiences that bring together the best of our product, service, and experience.

This includes the design of our stores, the development of store formats, ownership of market-leading propositions, and related experiences, such as Christmas.

You will oversee how we bring our brand to life to engage and excite our customers in key moments.

Key Responsibilities
  • Develop brand propositions for the Partnership and for John Lewis, curating the best of our product, service, and experiences.
  • Develop the experiences and events strategy in line with both brand strategy and propositions.
  • Lead the development and delivery of a commercially viable approach to store design and space planning for all existing and new formats in support of the business plan and brand strategy.
  • Influence business planning and portfolio to secure investment for this work.
Essential Skills
  • Significant experience in developing brand-led marketing propositions to deliver customer and commercial outcomes.
  • Experience of delivering large-scale projects into a significant store estate.
  • Experience working with complex projects and managing multiple stakeholders.
  • Passion for the John Lewis brand and how it comes to life for our customers.
", "lang_code": "en"}