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Partnerships Development Manager
2 months ago
This is a newly created position that will have input for the development of the partnership and sponsorship strategy. The role will also involve managing innovative, multi-year, high-value sponsorships and partners for a number of well-known brands.
Key Responsibilities- Account Management: Oversee the management of existing partnerships, ensuring that partner rights are delivered effectively and in accordance with contractual obligations.
- Business Development: Proactively identify new sponsorship opportunities and potential partners, conduct market research, and develop compelling partnership proposals.
- Negotiation: Lead negotiations with prospective partners, ensuring that partnerships are mutually beneficial and align with the strategic goals of Silverstone.
- Rights Delivery: Collaborate with internal teams and external vendors to ensure the timely and effective delivery of partnership rights and activations.
- Reporting: Prepare regular reports on partnership performance, including key metrics, activations, and recommendations for future growth.
- Budget: Responsible for key areas of the partnership budget
- Relationship Management: Build and maintain strong relationships with partners, internal stakeholders, and industry contacts.
- Revenue: Drive revenue for the business through meaningful partnerships
- Rights Delivery: Ensuring best in class rights delivery for all partners
- Relationships: Create and nurture relationships to ensure they remain fruitful for all
- Recruitment: Work with the Head of Partnerships to identify, pursue and secure strategic partnerships to enhance the visibility and profitability of Silverstone.
- Cross-Functional Collaboration: Work closely with other departments (e.g., marketing, sales, events) to ensure the successful execution of partnership initiatives.
- Rights Holder Relationships: Liaising with key Rights Holders, for example Formula One Management & Dorna, to ensure smooth delivery of events and activations
Performance will be monitored against the following:
- Objectives set through the Personal Development Review (PDR) process
- Revenue
- Partner Retention
- Successful rights delivery for all partners
- Marketing
- Public Events
- Finance
- Wider Silverstone team
- Proven experience in sports sponsorship account management or a related field.
- Strong negotiation and relationship-building skills.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite, including PowerPoint and Excel.
- Knowledge of motorsport or a related industry is desirable.
