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Digital Content Creator

2 months ago

Belfast, United Kingdom Rapid7 Full time

About the Opportunity

Rapid7 is a leading provider of cybersecurity solutions, and we're seeking a skilled Marketing Content Specialist to join our Content Team. As a Marketing Content Specialist, you will play a key role in bringing our brand and product narratives to life through compelling content.

About the Team

You will partner with teams across the business, including Product Marketing and Research, to deliver high-quality content for webpages, downloadable content, and more. This role lives within the larger Creative Team and will contribute to amplifying Rapid7's brand and reach.

About the Role

In this role, you will be responsible for creating engaging content in various formats, including short and long-form blogs, eBooks, landing pages, product and features pages, compliance briefs, and more. You will work on projects both big and small, conceptual to straightforward.

Key Responsibilities

  • Write insightful, succinct marketing copy for a variety of vehicles, including blogs, eBooks, landing pages, and more.
  • Partner with other copywriters to craft compelling website pages that communicate brand messaging, drive product conversations, and enhance user experience.
  • Partner with Product Marketing to take highly technical content and transform it into digestible stories that reach the wider cybersecurity community.
  • Partner with Digital Marketing on short and long-term SEO initiatives across various website domains.
  • Partner with designers to bring your writing to life and ensure consistency across templates.
  • Ensure all content is consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content, including online, social media, email, and video.
  • Test copy on creative executions and learn what resonates with the target audience for future applications.
  • Work within existing brand guidelines while knowing when to flex them to meet objectives or create new ones where none exist.

Requirements

  • 5+ years of writing experience, preferably in the B2B technology/SaaS space.
  • Must have a portfolio of high-quality, long and short-form content.
  • Ability to adapt writing style to varying target audiences and content formats.
  • Strong SEO research skills.
  • Self-starter and independent, with the ability to effectively prioritize and manage multiple disparate workstreams.
  • Ability to think strategically about complex problems and provide insightful recommendations, action plans, and outcomes.
  • Team player with a collaborative mindset.
  • University degree or equivalent practical experience.