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Brand Strategy Leader
2 months ago
About the Role
As the Senior Director of Brand Marketing for EMEA, you will play a pivotal role in shaping and executing our brand strategy across the European, Middle Eastern, and African markets. Your leadership will be instrumental in driving sales growth and enhancing brand recognition within these key regions.
Your Responsibilities
- Collaborate with cross-functional teams to develop and implement comprehensive brand marketing strategies that align with global objectives and resonate with local consumer preferences.
- Craft and execute impactful media strategies across diverse channels, ensuring maximum reach and engagement within the EMEA market.
- Leverage consumer insights to inform creative campaigns and messaging, tailoring communication across all touchpoints for optimal impact.
- Manage relationships with key agencies, fostering strong partnerships and staying abreast of industry trends and best practices.
- Mentor and develop a high-performing team of brand marketing professionals, cultivating a culture of collaboration and excellence.
- Serve as the primary point of contact for regional and market teams, providing strategic guidance and support on all brand-related initiatives.
Your Qualifications
- Bachelor's Degree in Marketing or a related field. An MBA is highly desirable.
- Proven track record of success in FMCG marketing, encompassing advertising, market research, and business planning.
- Demonstrated experience leading cross-functional teams and managing agency relationships effectively.
- Strong analytical and problem-solving skills, with the ability to think strategically and adapt to evolving market dynamics.
- Excellent communication, interpersonal, and presentation skills, enabling you to build strong relationships and influence stakeholders at all levels.
