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The Telegraph is seeking a highly skilled Senior SEO Manager to lead its Audience team in driving organic growth strategies. As a key member of the SEO team, you will play a crucial role in developing and implementing high-quality, Telegraph-specific content across multiple evergreen channels to maximize their ranking potential.
Reporting to the Head of Evergreen SEO, you will work closely with the wider SEO team to manage the long-life content strategy of several desks, collaborating with editorial staff to establish best practice guidelines, identifying optimization opportunities, and reporting on the performance of key channels.
Key Responsibilities- Develop and execute evergreen content strategies, planning, briefing, and optimizing content for multiple desks.
- Lead and improve a small team of evergreen SEOs, fostering their growth and development to achieve personal and business objectives.
- Analyze content performance across core evergreen categories, such as Health and Money, to continually optimize performance.
- Establish and manage monthly reports that provide actionable insights for senior team members.
- Contribute to the creation, improvement, and maintenance of evergreen SEO guides and training materials for writers and other SEO team members.
- Collaborate with the editorial team, providing SEO advice, training sessions, options, and optimizations.
- Work with the technical SEO team to create product improvements from a technical perspective.
- Stay up-to-date with the latest SEO trends, attending events, and staying ahead of the search engine ecosystem.
- Plan and execute events, perform keyword research, and work with the news SEO team to drive traffic and support the wider team.
- Excellent project management skills.
- A thorough understanding of Google, Google Discover, and SEO principles.
- Experience managing SEO content projects from inception to completion.
- An analytical and data-driven approach to identifying content opportunities, trending topics, and delivering actionable insights.
- Ability to build relationships across the business.
- Experience delivering strategic presentations to senior stakeholders.
- Proficiency in using industry-leading tools, such as GSC, Screaming Frog, ahrefs, and SemRush.
- Numerate and fluent in aggregating and analyzing core campaign performance metrics.
The Telegraph Media Group offers a dynamic and fast-paced work environment, with a range of benefits to support your lifestyle and well-being. From flexible working opportunities to medical cover and parental leave, we provide a comprehensive package to help you achieve a healthy work-life balance.
With access to The Academy, our training and development program, you'll have the opportunity to develop your skills and career with the support of your manager and colleagues.
We're committed to creating a diverse and inclusive workplace, welcoming candidates from all backgrounds and perspectives. As a Disability Confident Employer, we're dedicated to supporting employees with disabilities and long-term health conditions.