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Customer Development Specialist

2 months ago

London, Greater London, United Kingdom Asahi Full time

About Asahi UK

Asahi UK is a leading provider of premium beers and ciders, renowned for iconic brands such as Peroni Nastro Azzurro, Asahi Super Dry, and Fuller's London Pride. We are committed to delivering exceptional customer experiences and driving growth within the on-trade sector.

Customer Development Specialist - Premium Beverages

We are seeking a dynamic and results-oriented Customer Development Specialist to join our dedicated field sales team. In this role, you will be responsible for fostering and maintaining strong relationships with key accounts in the on-trade market, ensuring the success of our premium beverage portfolio.

Key Responsibilities:
  • Serve as a brand ambassador for Asahi UK's premium beer portfolio, engaging with outlet decision-makers and bar teams to promote brand awareness and drive sales.
  • Collaborate closely with regional sales teams to execute strategic initiatives, including advocacy programs, training sessions, and trade activation campaigns.
  • Manage a designated portfolio of accounts, achieving visit targets and delivering annual distribution, retention, and volume goals.
  • Provide exceptional customer service, building strong relationships based on trust and mutual benefit.
  • Capture and analyze data from each visit using a CRM system to track performance and identify opportunities for growth.
Ideal Candidate Profile:
  • Demonstrated passion for premium beverages, with previous experience in the beer or hospitality industry preferred.
  • Exceptional communication and interpersonal skills, with a proven ability to build rapport and influence decision-makers.
  • Strong commercial acumen and financial understanding, with a focus on achieving sales targets and driving revenue growth.
  • Highly organized and self-motivated, with the ability to manage multiple priorities effectively in a fast-paced environment.
  • Commitment to continuous learning and professional development within the beverage industry.