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Digital Product Manager
2 months ago
The Blue Pelican Group is seeking a highly skilled Conversion Rate Optimization Manager to join our team. As a key member of our digital product management team, you will be responsible for driving conversion rate improvements across our entire website.
This is a big-picture role where you can be as hands-on as you wish, working closely with our design, development, and product teams to enhance user experience and remove pain points in the conversion process.
Responsibilities- Work with cross-functional teams to identify areas for improvement and develop data-driven solutions to increase conversion rates.
- Implement A/B testing, multivariate testing, and other experimentation methodologies to validate hypotheses and drive conversion improvements.
- Ensure consistency in branding, messaging, and user interface elements to maintain a seamless user journey.
- Utilize insights from user research, heatmaps, usability testing, and analytics tools to inform optimization decisions.
- Conduct thorough analysis of user behavior and funnel performance to identify areas for improvement.
- Generate regular reports and actionable insights from conversion rate performance and test results.
- Monitor industry trends and competitor activities to identify opportunities for optimization and innovation.
- Experience in digital product management, digital marketing, or e-commerce with a focus on conversion rate optimization.
- Proficiency in web analytics and experimental/CRO tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Strong analytical skills with the ability to interpret data, draw conclusions, and make actionable recommendations.
- Experience with A/B testing, multivariate testing, and other experimentation methodologies.
- Excellent communication and stakeholder management skills with the ability to work cross-functionally and influence change at all levels.
- Knowledge of web design fundamentals, UX/UI best practices, and usability testing methodologies.
As a Conversion Rate Optimization Manager at the Blue Pelican Group, you will have the opportunity to work on a wide range of projects and challenges, and will be supported by a talented team of professionals.
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.