Senior SEO Specialist

6 days ago


London, Greater London, United Kingdom Evening Standard Full time
About the Role

We are seeking an experienced and strategic SEO Editor to lead our SEO efforts and drive significant growth in our search traffic and visibility.

Key Responsibilities
  • SEO Strategy Development: Create and implement comprehensive SEO strategies that enhance search visibility, drive traffic, and support the Evening Standard's digital goals.
  • Technical SEO Optimization: Oversee technical SEO initiatives, including site architecture, crawlability, indexing, site speed, mobile optimization, and structured data implementation.
  • Daily Journalistic Support: Provide ongoing SEO support to the newsroom, assisting editors and journalists with on-page SEO best practices to optimize content performance.
  • Breaking News SEO: Quickly formulate and execute SEO strategies for breaking news to ensure timely and relevant content reaches the largest possible audience.
  • Content Planning for Major Events: Plan and oversee SEO content strategies for major events such as elections, sporting tournaments, and other significant occurrences.
  • Team Leadership: Lead and mentor the SEO function, fostering a culture of continuous improvement and excellence in SEO practices.
  • SEO Tools Proficiency: Utilize and manage SEO tools such as Google Search Console, Trisolute, and SEMRush to monitor performance, identify opportunities, and implement improvements.
  • Collaboration with Editorial and Technical Teams: Work closely with editorial, product, and engineering teams to ensure SEO considerations are integrated into all digital initiatives.
  • Data-Driven Decision Making: Use data analytics to inform SEO strategies and decisions, providing insights and recommendations to senior stakeholders.
  • Up-to-Date with Search Trends: Stay current with the latest SEO trends, including optimization for Google Discover and strategies for addressing Search Generative Experiences.
Expected Behaviours
  • Continuous Improvement: Works in a smart, flexible, and focused way, is curious, open to change, and suggests ideas for improvements to the way things are done.
  • Building Capability: Keeps own knowledge and skill set current and evolving and looks for ways to continue learning to support the achievement of business objectives.
  • Quality Service: Delivers high-quality and efficient service and takes account of the diverse client needs and requirements when looking at ways to improve service quality.
The Standard Values
  • Trust: Fair, honest, and accurate in all aspects of our work, from reporting to relationships.
  • Diversity: Reflecting the diversity of our city and its people in our team and content.
  • Innovation: Embracing and driving change across all our platforms, within our team, and as a business.
  • Collaboration: Working together as colleagues, stakeholders, and citizens of our great capital.
  • Resilience: Responding to and delivering in the face of challenges and change.

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