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Digital Marketing Specialist/Manager with SEO Expertise
2 months ago
About the Role:
The Selection Partnership Ltd is seeking a highly skilled Digital Marketing Specialist/Manager with expertise in Search Engine Optimization (SEO) to join our team. As a key member of our marketing department, you will be responsible for developing and implementing successful marketing campaigns across various digital platforms.
Key Responsibilities:
- Develop and execute comprehensive paid marketing strategies across Google Ads, Meta, Pinterest, YouTube, and other digital platforms.
- Manage and maintain company image and promotional objectives while adhering to terms and conditions.
- Create and build campaign strategies, including keyword research and competitor analysis.
- Plan, develop, implement, and optimize all paid marketing campaigns and channels, tracking success and reporting findings.
- Continuously improve paid advertisements by increasing CTR, conversion rates, and ROAS, adjusting budgets accordingly.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and paid search following corporate objectives.
- Landing page optimization and implementation.
- Maintain and monitor keyword bids, daily and monthly budget caps, impression share.
- Test, implement, and optimize digital search campaigns and paid social media campaigns.
- Stay up-to-date with the latest industry news and best practices.
Requirements:
- At least 2 years of commercial experience in PPC and SEO.
- Good understanding of Google and Meta.
- Good understanding of reporting platforms such as Analytics and Data Studio.
- Excellent knowledge of advertising platforms.
- Ability to maintain brand consistency, engaging, and professional marketing advertisements.
- UK-based with the ability to commute to our office in Oldbury, Monday to Friday.
- Sponsorship is not available, so you must have full leave to remain.
