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Senior Marketing Events Coordinator
2 months ago
We're seeking a talented Marketing Events Specialist to join our team at Clarion Events Inc. As a key member of our marketing team, you will play a crucial role in delivering exceptional customer experiences and driving business growth through innovative event marketing strategies.
Key Responsibilities:- Develop and execute integrated multichannel campaigns across online and offline channels, including email, digital, social media, direct mail, advocacy, PR, and advertising.
- Support the team in executing the portfolio marketing strategy, achieving maximum penetration through a brand-led approach.
- Manage and update event websites from a marketing and content perspective, ensuring maximum engagement and enhanced UX for each product.
- Create and repurpose design assets, adhering to brand guidelines.
- Write and proof marketing collateral, including e-shots, direct mail, and website copy, in our brand tone of voice.
- Effectively manage and coordinate external marketing suppliers, including creative agencies, mailing houses, photographers/videographers, printers, and PR.
- Manage marketing administration, including activity scheduling, proofreading, customer enquiries, monitoring competitor activity, KPI tracking, and reporting.
- Utilize technology to maximum effect, including the use of Trello, Pardot, CDP, Qualified, Gleanin, Canva, and Hootsuite.
- Stay up-to-date with the latest marketing trends and share knowledge with the team to implement and optimize campaigns.
- Optimize the bottom-up budget, providing recommendations to the team based on channel performance.
- Creative eye with a strong attention to detail.
- Experience of using CRM/marketing automation tools would be advantageous.
- 25 days' holiday plus bank holidays.
- Summer Hours in August (3pm finish on Fridays).
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work.
- Pension Scheme.
- Private Medical Insurance.
- Health Cash Plan.
- Season Ticket Loan.
- Cycle to Work Schemes.
- Free on-site gym and shower facilities.
