Head of Brand Strategy

4 weeks ago


Leeds, Leeds, United Kingdom William Hill PLC Full time
Global Head of Brand & Creative

We're seeking a seasoned brand leader to join our team as Global Head of Brand & Creative. As a key member of our leadership team, you'll be responsible for defining and executing our brand strategy across all markets and channels.

Key Responsibilities:
  • Brand Proposition Development: Utilize customer insight and market analysis to create a compelling brand proposition that drives business growth.
  • Brand Positioning: Ensure our brand is best positioned to capitalize on commercial opportunities in each market.
  • Brand Governance: Establish clear brand guidelines and ensure all stakeholders understand their role in bringing the brand to life.
  • Brand Measurement: Collaborate with Research and Insight to develop and own metrics that monitor brand health and success.
  • Brand Alignment: Work with country MDs, Heads of Product, and Creative to ensure all plans, products, and promotions reflect the brand proposition and purpose.
  • Brand Tone of Voice: Develop and maintain a consistent brand tone of voice across all channels.
What We Offer:
  • Competitive Salary and Bonus Schemes: A comprehensive compensation package that rewards your hard work and dedication.
  • Hybrid Working: Enjoy the flexibility of working from home up to 80% of the time, with regular face-to-face team time to foster collaboration and connection.
  • Holiday Entitlement: Take 25 days of annual leave, plus 8 bank holidays and an extra day off on your birthday.
  • Perks and Discounts: Enjoy discounts at a range of high-street retailers and take advantage of our pension package and life assurance.
About Us:

We're a business that thrives on change and progress. As the new name for 888 Holdings, we're embarking on an exciting journey to bring even greater delight to our customers with world-class betting and gaming experiences. We're committed to diversity, equity, and inclusion, and we foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.



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