Global Brand Strategist

3 weeks ago

Leeds, Leeds, United Kingdom https:jobs-redefined.cositemap Full time
Brand Manager - Global Brand Department

We're seeking a creative and strategic Brand Manager to shape and implement our global brand strategies. In this role within evoke's Global Brand Department, you'll play a key part in advancing our brands worldwide, ensuring alignment across the business and embedding the brand in all our efforts.

Key Responsibilities:
  • Support the development of the brand proposition for 888, using customer insight and market analysis.
  • Drive the brand proposition and purpose to ensure that both the internal teams and agency partners understand how this ladders to company goals.
  • Collaborate closely with the Head of Brand & Creative for 888, the Lead Creative, the International Studio, the Head of Project Management & Production, and the 888 Project Manager.
  • Update the brand guardrails as needed and socialise these across the business to ensure all colleagues know how to bring the brand to life consistently.
  • Work alongside BI and Research & Insight to help define and bring to life target audience segments for the brand and the business.
  • Collaborate with People & Talent to create ongoing brand training and inductions, ensuring all evoke colleagues are well-versed in our brand.
  • Work alongside Research and Insight to understand and continually monitor key brand metrics and brand measures of success for 888.
Requirements:
  • Great analytical skills with the ability to turn customer and market insight into tangible direction and action for our brands.
  • Excellent relationship-building skills.
Perks and Benefits:
  • Discounts at a range of high-street retailers.
  • Competitive salary, pension, and bonus schemes.
  • Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time.
  • Pension package and life assurance: Safeguarding your financial future and offering peace of mind.

We're a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and growth for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences.

We prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

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