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Digital Marketing and Website Officer
2 months ago
Niche Tour Operator seeks a Marketing Manager to cover maternity leave for 1 year.
Key Responsibilities:- Team Leadership: Lead and motivate junior marketing team members with clear objectives, processes, and KPIs, ensuring effective task management using Trello.
- Campaign Planning: Plan and implement fully integrated marketing campaigns to enhance awareness, promote data capture, and lead generation.
- Communication: Communicate partner marketing campaign plans internally and externally.
- Marketing Materials: Oversee design and publication of marketing materials to support campaigns, branding, events, and activities, and evaluate their effectiveness.
- Digital Marketing: Work with the Digital Marketing agency to develop and implement PPC and other digital marketing efforts.
- Budget Management: Assist the Head of Marketing in managing marketing budgets, maintaining control while allowing for flexibility to adjust based on growth forecasts.
- Brand Development: Assist the Head of Marketing in developing and implementing new brand guidelines, websites, and CRM capabilities.
- Event Management: Organize consumer events/shows, including marketing materials and branding.
- Supplier Relationships: Work with the Head of Marketing and Product department to develop and nurture relationships with key suppliers to secure marketing and pricing opportunities.
- Trade Events: Liaise with the Business Development team to create brand and marketing assets for travel agents/trade events.
Salary: Up to £44,000
Working Arrangements: Hybrid working: 2 days in office, 3 from home
Interested?