Digital Marketing and Website Officer
3 weeks ago
We are seeking a highly skilled Marketing Automation and Personalisation Specialist to join our dynamic team. As a key member of our marketing team, you will be responsible for implementing comprehensive marketing automation and personalisation strategies to enhance customer experiences and improve conversion rates.
Key Responsibilities:
- Collaborate with the EMEA Marketing Director to implement marketing automation and personalisation strategies aligned with the regions growth objectives, industry trends, and customer experience requirements.
- Oversee the deployment of personalised marketing strategies using persona insights and advanced technologies to enhance user engagement, relevance, and conversion rates.
- Collaborate with Content Writers to optimise content for targeted keywords, ensuring each piece of content is search engine-friendly. Conduct in-depth keyword research to identify opportunities for optimising existing content and creating new content that aligns with country specific search trends and audience needs.
- Lead marketing automation and personalisation strategies alongside CX and Content strategy teams to ensure website and marketing assets effectively turn prospects into customers. Monitor and report on key performance indicators.
- Monitor and report on marketing automation and personalisation performance, utilising analytics to provide regular reports, and make data-driven recommendations to refine strategies by enhancing marketing automation processes and efficiencies, increasing lead generation and reducing operational costs.
Requirements:
- Bachelor's or Master's in Marketing, Business, or a related field.
- Proven experience (3+ years) in marketing automation, personalisation, and conversion optimisation.
- Strong understanding of marketing technologies, data analytics, and digital marketing trends.
- Excellent project management skills.
- Exceptional English written and verbal communication skills.
- Proficiency in other European languages an asset but not essential.
We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.
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