Email Marketing Specialist

22 hours ago

London, Greater London, United Kingdom Urban Digital Recruitment Ltd Full time
Job Opportunity

We are seeking an Email Marketing Executive to enhance our email marketing strategy and help connect with our audience on a more personal level.

This is a brand new department and you will report directly into the newly appointed Head of CRM to build and shape the entire email marketing offering from the ground-up

The Role

As an Email Marketing Executive, you will play a key role in creating and executing email campaigns, leveraging data insights to grow our subscriber base and boost brand engagement.

You will work alongside the Email Marketing Manager to develop and execute email marketing campaigns, including newsletters, promotional content, and targeted outreach, ensuring alignment with our branding and marketing objectives.

Key Responsibilities
  • Campaign Execution and Support: Assist in developing and executing email marketing campaigns, ensuring alignment with our branding and marketing objectives.
  • Subscriber Engagement and Growth: Work with the marketing team to implement strategies for growing and retaining our email subscriber base, using segmentation and personalization to keep engagement levels high.
  • Performance Analysis: Help analyse campaign performance and subscriber behavior to refine and enhance future email marketing efforts, contributing to data-driven decisions.
  • Learning and Development: Continuously seek to expand your knowledge of email marketing tools, trends, and best practices to contribute effectively to the team's success.
Requirements

Must Haves:

  • Understanding of Email Marketing Fundamentals: Basic knowledge of email marketing concepts with a willingness to learn and assist in executing email campaigns.
  • Creativity and Engagement: Ability to help craft engaging and relevant email content that resonates with our audience.
  • Analytical Skills: Eagerness to apply data analytics to guide email marketing strategies and improve campaign performance.
  • Flexibility: Capability to thrive in a dynamic environment and adapt strategies based on industry trends and insights.
  • Communication Skills: Strong copywriting and editing skills to effectively communicate ideas and engage our audience.

Nice To Haves:

  • Experience in Email Marketing: Some experience in email marketing, even at an internship or entry-level, showing a basic understanding of campaign management and execution.
  • Familiarity with Email Tools: Knowledge of email marketing platforms (e.g., Klaviyo) and automation tools, plus a keen interest in learning more about digital marketing technologies.
  • A/B Testing and Personalization Interest: An interest in learning and applying segmentation, A/B testing, and personalization techniques in email campaigns.

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