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Email Marketing Specialist

2 months ago

London, Greater London, United Kingdom Urban Digital Recruitment Ltd Full time
About the Role

We are seeking a highly motivated and creative Email Marketing Specialist to join our team at Urban Digital Recruitment Ltd. As an Email Marketing Specialist, you will play a key role in enhancing our email marketing strategy and connecting with our engaged audience on a more personal level.

Key Responsibilities
  • Campaign Execution and Support: Assist in developing and executing email marketing campaigns, including newsletters, promotional content, and targeted outreach, ensuring alignment with our branding and marketing objectives.
  • Subscriber Engagement and Growth: Work with the marketing team to implement strategies for growing and retaining our email subscriber base, using segmentation and personalization to keep engagement levels high.
  • Performance Analysis: Help analyse campaign performance and subscriber behavior to refine and enhance future email marketing efforts, contributing to data-driven decisions.
  • Learning and Development: Continuously seek to expand your knowledge of email marketing tools, trends, and best practices to contribute effectively to the team's success.
Requirements
  • Must Haves:
    • Understanding of Email Marketing Fundamentals: Basic knowledge of email marketing concepts with a willingness to learn and assist in executing email campaigns.
    • Creativity and Engagement: Ability to help craft engaging and relevant email content that resonates with our audience.
    • Analytical Skills: Eagerness to apply data analytics to guide email marketing strategies and improve campaign performance.
    • Flexibility: Capability to thrive in a dynamic environment and adapt strategies based on industry trends and insights.
    • Communication Skills: Strong copywriting and editing skills to effectively communicate ideas and engage our audience.
  • Nice To Haves:
    • Experience in Email Marketing: Some experience in email marketing, even at an internship or entry-level, showing a basic understanding of campaign management and execution.
    • Familiarity with Email Tools: Knowledge of email marketing platforms (e.g., Klaviyo) and automation tools, plus a keen interest in learning more about digital marketing technologies.
    • A/B Testing and Personalization Interest: An interest in learning and applying segmentation, A/B testing, and personalization techniques in email campaigns.