Marketing Manager

6 days ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £50,000
Job Description

Marketing Manager - B2B Financial Publishing

Job Summary:

We are seeking an experienced Marketing Manager to join our team at Marketing Talent, a leading marketing recruitment agency. As a Marketing Manager, you will be responsible for creating and executing demand generation strategies to drive revenue growth and lead acquisition for our clients in the B2B financial publishing industry.

Key Responsibilities:

  • Develop and execute demand generation strategies to drive revenue growth and lead acquisition
  • Collaborate with Product Marketing to iterate and improve marketing programs across the lifecycle
  • Deliver analysis on program/campaign performance, with a focus on ROI, revenue, and attribution
  • Work with the Head of Lifecycle Marketing to develop and maintain monthly reporting to track Lifecycle Marketing KPIs
  • Collaborate with the Marketing Technology team to create automated programs that nurture, onboard, and engage audiences
  • Deliver highly optimized assets, including regular AB testing, working to good design principles, meeting brand guidelines, and using effective imagery and copy
  • Act as a senior member of the Lifecycle Marketing team by sharing knowledge, leading by example, and mentoring junior team members
  • Innovate and test new marketing channels

Requirements:

  • 3+ years' experience in B2B marketing, with some experience in demand generation/lead generation strategies, including lead nurturing
  • ~ Ideally subscriptions/publishing product marketing experience
  • ~ Experience working closely with sales/business development functions
  • ~ Good knowledge of customer data analytics and the ability to convert data into meaningful insight
  • ~ Good understanding of SEO principles and strategies
  • ~ Strong experience with campaign management systems (e.g. Pardot, Marketo, etc) and CRM (e.g. Salesforce)
  • ~ Experience optimizing performance across paid, website, and email
  • ~ Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)
  • ~ MS Office, advanced Excel

What We Offer:

  • A dynamic and fast-growing team
  • Opportunities for career progression and professional development
  • A competitive salary and benefits package

How to Apply:

Please submit your resume and a cover letter outlining your experience and qualifications for this role. We look forward to hearing from you

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