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Brand and Communications Lead
2 months ago
Position Overview:
As the Brand and Communications Lead, you will oversee a skilled team of branding, media, and social media professionals within a broader Fundraising and Communications division. Your primary focus will be to craft and implement strategies that enhance visibility, articulate our mission and impact, and motivate our target demographics to engage with our cause.
Key Responsibilities:
In collaboration with colleagues and volunteers, as well as external partners, you will contribute to the establishment of a community-first aid initiative that inspires and empowers individuals to become first aid proficient and save lives.
You will be tasked with:
- Developing and fortifying our brand across all interaction points to effectively reach both new and existing audiences through our owned and earned media channels.
- Building a community of advocates who are driven to take action in support of our mission.
- Leading a brand and communications team, ideally within a large organizational context.
- Exhibiting a movement-building mindset with a proven track record in formulating communication strategies that yield measurable outcomes and align organizational mission, brand, and values.
Qualifications:
The ideal candidate will possess extensive leadership experience in brand and communications, successfully guiding multi-disciplinary teams to achieve organizational goals. You should have:
- A history of developing and executing long-term communication strategies that create significant impact.
- Experience in cultivating digital communities and audiences.
Strategic Vision:
Articulate and communicate a strategic vision for the brand that fosters public engagement and supports our charitable objectives. Collaborate with internal stakeholders to ensure a unified approach to this vision.
Leadership and Coordination:
Oversee and coordinate all public communications activities, working closely with teams in Fundraising, Youth & Volunteer Experience, Public Affairs, and Enterprise. Provide high-level guidance on messaging and outreach across various platforms.
External Relations:
Manage relationships with external agencies, partners, and freelancers to ensure a cohesive and integrated communications strategy.
Why Join Us:
This is an exceptional opportunity to be part of a dedicated team committed to saving lives through essential first aid services, training, and advocacy. You will join a community of over 1,900 employees and 20,000 volunteers, all united by a common goal.
Our Commitment:
We are dedicated to fostering a diverse and inclusive environment that reflects the communities we serve. At our organization, every individual is valued and supported to thrive, with various networks available to promote equality, diversity, and inclusion.
Benefits:
We offer a competitive salary and pension scheme, generous holiday allowance, health and wellbeing support, and various discounts on services and products.
